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© 2024 Variate Labs, Inc

How we can help

Design memorable digital experiences.

Create or reimagine products or services that exceed customer expectations in exciting, unforgettable ways.

a suite of digital products for marriott International

Overview

Work with us if you want to:

 

  • Truly understand and solve customers’ problems
  • Elevate products and services to their fullest potential
  • Launch a new product to capture a market opportunity
  • Align your team on priorities and how they fit into your strategic vision

 

Our experience runs deep (100+ years among us). We’ve created 200+ digital solutions—from mobile apps and ecommerce platforms to booking engines and omnichannel product ecosystems—for travel and hospitality, automotive, education, banking, ecommerce, government, and other companies and organizations. We’re experts in designing experiences to realize OKRs for many industries by combining strategy, technical skill, and experience to  help you critically evaluate and optimize your product ecosystem to grow your business.

“Our foundation is built around helping people. That means truly understanding emotions and behavior.”

Miles Kemp

CEO and Head of Design

Our Proven Framework

Our customer experience framework can align your team around the biggest priorities and projects by helping you understand, evaluate, and prioritize business opportunities. Building on your goals and objectives, we offer a snapshot of where you are today, a vision for the future, and a strategy to help you bridge the gap within 18 months.

 
Our team delivers the design firepower you need to bring groundbreaking ideas to life through a proven process rooted in meaningful collaboration and direction. Working with your team in real-time, we bring the exceptional design, user research, analytics tools, experience, and passion needed to deliver high-quality work seamlessly into your organization.

How do we do it?

  • Understand your customers’ behavior, pain points, and expectations
  • Conduct competitive benchmarking
  • Define key features and flows
  • Brainstorm new solutions to excite and delight your customers
  • Design your service delivery process (front- and backend)
  • Create rapid prototypes to test, refine, and validate the concept
  • Write all copy on brand
  • Create pixel-perfect UX/UI designs for delivery
  • Design QA and development support
  • Create an implementation roadmap to execute future features
the Variate team in a design workshop

Starting Point

We’ve worked with companies building new experiences from scratch and those who are looking to bring new life to an existing product. Most our digital work falls within one of the following categories: 

 

Discovery Project

You have an existing challenge or goal but aren’t sure how to solve or achieve it.

Marriott UIs
Helmerich & Payne UI
Made By Us UIs

 

Design Optimization

You have an existing product that’s not living up to its potential. 

Mitsubishi UI
Marriott Bonvoy UI
Ellucian UI
Mitsubishi search UI

 

From concept to market

You have an idea for a new product or service and want to bring it to market.

Miles Kemp leading a design workshop
Onsite with Helmerich & Payne
Dashboards for Helmerich & Payne

“At Variate, we ensure our partners feel heard. Our design process is built on the foundation of their expertise.”

Brooks Martin

Lead Design Director

Impact

200
%

revenue increase for Marriott in 4 years thanks to reimagined digital products

$
800
M

annual incremental revenue from Marriott’s new mobile app

180
%

increase in booking conversion in 1 year for Carnival Cruise Line

10,000

Helmerich & Payne employees using one logistics management system

1
M+

Marriott employees trained on COVID using the new learning platform

4.9
★

rating and 546K reviews for Marriott’s new mobile app

15
+

new guest-facing services (E.g., mobile key, service requests) designed for Marriott’s mobile app

7200
+

hotels migrated to Marriott’s new digital platform in 1 year

1

new license application and management experience for the Federal Communications Commission (FCC)

What Partners Say

"Variate consistently delivered high-impact solutions, excelling in complex projects and harmonizing the overall experience."

Macys_Logo01

Mariana Cavalcanti

"I’ve worked with much larger agency partners and this was by far the BEST experience yet. I can’t say enough good things about this team."

Carnival_Logo01

Jessica Dewing

"They exceeded expectations with a personalized solution and meticulous attention to detail, showing genuine care."

Dre Nitze

"Variate's strategy led to key customer breakthroughs and more revenue... a pleasure to collaborate with across our leadership team."

Lara Pierre

Join Us on this Journey

Our team is always ready to explore new challenges, co-create innovative solutions, and embark on our clients' unique journeys. If you're ready to transform your customer experience, come craft your success with us.