Case Study

Made By US

Create the vision for a unique community platform

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Overview

Made by Us is a new company and collective of institutions built around the shared goal of using history as a catalyst to inspire people to be active contributors in the positive transformation of the culture of the United States. Made by Us planned to launch its new brand in the spring of 2020 by launching a new social product, company website, and social media presence. After working with another agency, they hired Variate to create a fresh vision for their new social product and social media feed.

Variate created a unique brand look and feel that would resonate with the public audience and all university partners. We worked closely with the Made By Us team to define the project's goals and experiment with different visual directions early on. After rallying around a handmade aesthetic built off their existing logo, our team created the user experience vision for their first product and visual direction (with templates) for their social media launch.

The My Wish For U.S. social platform enables Americans to discuss the future of America by adding wishes and exploring the wishes of others. The new website makes it easy to enter your wish, share your wish on social media, and explore the wishes of other Americans using a wide range of geographic and tag-based searches. The bright interface gives uniqueness to each wish while creating a fun, cohesive design.

The new Made By Us Facebook and Instagram social media feeds were launched in the spring of 2020 and were designed to embody the branding on the website while also showcasing real-time commentary and current events. As part of the launch, Variate created a comprehensive social media style guide and dozens of templates to make it easy for the social media manager to create daily posts.


What We Did

  • New product redesign
  • New brand look and feel
  • New social media strategy

Outcomes

1 New product launch
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New product launch

2000+ wishes
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Social wishes


2 Big Takeaways

  1. Design for sharability
  2. Designing systems for social products

1.

Design for sharability

Made by US plans to launch new social experiences every year with their supporting museum brands. Variate created a customer experience strategy to grow the platform's popularity through social sharing. All content created in the new product can be shared across all social media platforms, making it easy for individuals to get feedback on their ideas.

1.

Design for sharability

Made by US plans to launch new social experiences every year with their supporting museum brands. Variate created a customer experience strategy to grow the platform's popularity through social sharing. All content created in the new product can be shared across all social media platforms, making it easy for individuals to get feedback on their ideas.

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2.

Designing systems for social products

Variate designed many systems to enable this first product experience to shine. As part of this project, Variate created the new visual design language making it easy for each wish to be unique, identifiable, and sharable. Variate also designed how all wishes should aggregate into an Instagram social feed and be shown in the new Made By US Instagram feed. Variate also created a review and governance model, making it easy for the backend system to review and screen all content and flag certain content to be reviewed by a team member. This system ensured that all content was high quality and free from obscenities and other offensive content.

2.

Designing systems for social products

Variate designed many systems to enable this first product experience to shine. As part of this project, Variate created the new visual design language making it easy for each wish to be unique, identifiable, and sharable. Variate also designed how all wishes should aggregate into an Instagram social feed and be shown in the new Made By US Instagram feed. Variate also created a review and governance model, making it easy for the backend system to review and screen all content and flag certain content to be reviewed by a team member. This system ensured that all content was high quality and free from obscenities and other offensive content.

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Get in Touch

Are you interested in learning more about Made By US or other social projects? Contact Us.