Macy’s and Bloomingdale’s

Unite the ecommerce and in-store experiences.

Founded in 1858, Macy’s is one of the largest and most iconic department store chains in the US. With 500+ stores and its ecommerce site, it’s able to offer affordable apparel, home goods, beauty products, and accessories to customers around the globe. It’s also the owner of Bloomingdale’s, a luxury department store chain with 50+ stores across the US.

We partnered with Macy’s to help the brand meet increased demand for online apparel, accessories, and home goods purchases. Our work designing 10+ digital products included:

  • Unifying the Macy’s and Bloomingdale’s app experiences
  • Enhancing call center software
  • Finding safe ways for shoppers to collect online purchases in person
  • Creating a new way for work colleagues to manage team wedding and baby registries

Aside from product innovation design, design systems, and operations, we also established and spread an improved design culture by hosting meetings and workshops, coordinating design projects from disparate teams, and fostering an environment of design thinking across the organization.


Speed to Completion


Customer Interviews


Unified Experience

What We Did

Innovation Workshops

User Research Program

Multi-Platform Designs

Cross-Platform Devices

Unified Design Systems

Visual & Strategic Alignment

Call Center Software

MCCS - 2
MCCS - 1
One X - 2
One X - 3
RP - 1
RP - 2
DS - 1

Partner with us

Offer your customers something no other brand can. Collaborate with our world-class design team to bring your vision to life.