Expertise

Our Diverse Expertise

Amplify your impact by leveraging our diverse perspectives, experience, and expertise to create transformative, industry-leading designs.

Industries

Explore the industries we serve and the success of our partners.

Marriott International, Carnival Cruise Line, Sodexo, Faena Hotels

Macys & Bloomingdales, Helmerich & Payne, Stanley, Black and Decker, BMW Designworks, MOEN, Sony Pictures Entertainment, Qualcomm, Microsoft, Samsung, Time Warner Cable, Cablevision, BBC, Sodexo, ABC Television

Amerant Bank, Sparkasse Bank, Pacific Western Bank

Team Velocity, BMW Designworks, CODA Automotive

Federal Communications Commission, Army, Navy, Executive Office of the President

Museums

Bill & Melinda Gates Foundation, Peterson Automotive Museum, Holocaust Museum LA

Capabilities

Experience the transformative power of design.

Design Strategy

Design innovative, user-friendly solutions that help you meet today’s business goals and prepare you for tomorrow’s challenges.

 

  • Market Analysis (Insights/Trends)
  • Customer Journey
  • Brand Strategy
  • Product Vision
  • Competitive Analysis
  • User Research and Insights
  • Service Design & Blueprinting
  • Channel Strategy
  • Innovation Workshops
  • Content Strategy
  • Go-To-Market Planning
Experience Design

Create story-worthy moments throughout your customer journey with intuitive, emotionally resonant designs.

 

  • Experience Design (CX, UX, UI)
  • Digital Solutions Design (Websites, Ecommerce, Products, Mobile Apps, Experiential, Services)
  • User Research Testing & Insights (Qualitative & Quantitative) Prototyping
  • Content & Copy
  • Accessibility Audits & Compliance
  • Conversion Optimization
  • Product Scope & Definition
Design Delivery

Transform creative concepts into powerful, proven solutions through a thorough process of prototyping, testing, iterating, and refining.

 

  • Pixel-Perfect Design Handoff
  • Agile Team Design Support
  • Design Quality Assurance
  • Content Guidelines 
  • Content Creation and Copywriting
  • Rollout Planning & Prioritization
  • Post-Launch Support, A/B Testing & Optimization
Design Systems

Overcome complex challenges with scalable frameworks that streamline design and development processes and grow with your business.

 

  • Design System Planning & Guidelines
  • UI Component & Pattern Libraries
  • Design Tokens & Theming
  • Cross-Platform Consistency
  • Governance Plans
  • Versioning Control
  • Design Audits
  • Accessibility Standards & Compliance
  • Design System Rollout
Design Ops & Process

Transform your creative concepts and business goals into functional, impactful customer experiences that drive meaningful business results.

 

  • Digital Transformation Planning
  • Process Optimization (SAFe, Agile, and more)
  • Collaboration, Tooling & Software
  • Skill Building
  • Process Documentation
  • Performance Metrics
  • Org Design and Resourcing
  • Culture & Management

"Variate consistently delivered high-impact solutions, excelling in complex projects and harmonizing the overall experience."

Mariana Cavalcanti

VP, Digital User Experience at Macy's & Bloomingdale's

Leverage our expertise

Collaborate with our world-class design team to bring your vision to life and drive extraordinary impact on your business and your customers.