Music & Arts

Unify all retail, rental, and education products with a new digital brand experience.

Music & Arts, a Guitar Center company, is the largest retail chain of band and orchestral instruments in the US with 200+ stores in 31 states and 300+ affiliate locations. It also offers the country’s largest private music lesson program. Their mission is to be the leader in serving musicians during every stage of their journey. To meet this mission, they needed a modern, optimized site to host their various digital retail businesses including sales, rentals, repairs, and lessons.

Together, we created a new, responsive digital experience that makes it easier to:

  • Explore the instrument and accessory inventory
  • Book lessons for in-person or online sessions
  • Set up school instrument rental programs
  • Get repairs

Aside from musicians, educators are Music & Arts’ other major customers. To support their efforts to bring music education to life, we designed and built a new educator portal to help them manage their fleet of instruments, build quotes and purchase orders, take advantage of special discounts, track repairs and rentals, and access an unprecedented number of music education programs and guides.

As Music & Arts continues to grow through new builds and acquisitions, our flexible design makes it easy to add new stores and services.


New Leads


Unified Brands

What We Did

User Research

Branding Strategy

Design Systems

Website Redesign

Digital Product Redesign

eCommerce Optimization

Personalization Strategy

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Partner with us

Offer your customers something no other brand can. Collaborate with our world-class design team to bring your vision to life.