Getting a new car is exciting, but the buying process, the same for the last 100 years, can be frustrating, tedious, and time-consuming. New companies are innovating the car buying experience and elevating consumer expectations of what that experience should be.
Team Velocity offers an online marketing and sales platform for 3,000+ car dealerships across the U.S. It wanted to redesign its platform, including the customer, dealership management, and system admin experiences, to meet consumers’ elevated expectations.
We created a customer research program to inform and validate design decisions. We applied our learnings to mapping the customer journey—outlining the needs, pain points, and opportunities—and seeing where we could improve or enhance the experience.
Building on this, we shared our design concepts with potential users to gain feedback and iterate until we got it right.
The new design system allows for unprecedented customer personalization, flexibility, and the ability for dealerships to create a customized experience using our white label product. With the new platform, B2B2C customers and B2B dealerships are happier and more engaged; revenues are higher, and efficiency is at a high.
