About

Fostering integrity and innovation.

At Variate, the journey together is as important as the result.

We see you and your customers from a fresh perspective, recognizing the individuality of your challenges and vision. By uniting diverse perspectives, we define your brand’s integrity and craft every experience through true collaboration to unlock value.

Our approach creates experiences that resonate with your ideal customer, enhancing connection, inspiration, and loyalty. Over the last decade, we have leveraged this process with some of the world’s leading brands, helping them to stand out through thoughtful design and strategic innovation.

We address your actual needs with innovative, practical solutions, helping you achieve standout success. With Variate, we grow your brand’s potential, delivering lasting impact and driving sustainable growth.

Our Story

We are a DC-based agency founded in 2009.

Miles Kemp
Miles Kemp

CEO & Founder



Variate was established on a foundation of thoughtful, inclusive decision-making, guided by mutual respect and trust.

Growing up as a Quaker, I learned the importance of collective dialogue and valuing every perspective. I saw the opportunity to drive positive global impact by bringing this collaborative approach to design and innovation.

Grounded by the belief that the best way to show you care about someone is by helping solve their problems, I set out to build a team of people equally committed to understanding and overcoming challenges.

Over the past 15 years, our team has leveraged our extensive experience and diverse perspectives to help brands like Marriott, Carnival, Macy’s, Stanley Black & Decker, and Amerant Bank stand out through thoughtful design and strategic innovation.

"Variate's strategy led to key customer breakthroughs and more revenue... a pleasure to collaborate with across our leadership team."

Lara Pierre

Head of Ecommerce at Music & Arts / Guitar Center

Partner with us

Offer your customers something no other brand can. Collaborate with our world-class design team to solve your unique problems.