Made By Us is a history and civics organization partnering with local and national institutions including the New-York Historical Society and the National Archives Foundation to create an ongoing discussion, through the lens of history, about the future of the United States.
Made By Us needed a fresh visual identity for its new product, My Wish for U.S., a social, web-based platform that invites people to discuss the future of America by adding their own wishes for the country and exploring those of others. The same visual identity would need to apply to their new social media accounts.
We worked closely with the Made By Us team to define the project’s goals and experiment with different visual directions early on. We rallied around a handmade aesthetic inspired by their existing logo to create a look and feel that would resonate with the audience. We applied that aesthetic to the new My Wish for U.S. platform and social media accounts. As part of that launch, we also crafted a comprehensive social media style guide and dozens of templates, making it easy to create daily posts consistent with the organization’s visual identity. In addition to the visual design, we also created systems to help manage, streamline, and grow the platform.
The new visual design allows each user’s wish on the platform to be unique yet cohesive and easily discoverable and shareable. The Facebook and Instagram accounts, launched in spring 2022, embody the platform’s new branding while allowing for real-time engagement.
