More than three-quarters of Americans bank digitally on a regular basis, a trend that was building even before the COVID-19 pandemic accelerated it. Today, the world’s best banks are seeking ways to maintain and build relationships with customers online and in person in a highly competitive market.
Our experience in designing complementary digital and in-person experiences is rooted in a holistic approach to the customer journey, rapid prototyping, user research, and an understanding that strong customer relationships are built upon providing mutual lifetime value. Our approach ensures research, experiments, insights, and success against KPIs are coordinated and shared enterprise-wide, improving communication and optimizations.
To better share its story of building personal, emotional connections with customers, we partnered with Amerant Bank to reimagine its website. Starting with a fresh look, we created a personalized experience that showcases the bank’s expansive product offering and uses an ecommerce approach to helping customers discover and choose products that meet their needs. The fully responsive site features simple navigation and wayfinding to help customers easily find what they’re looking for.
We audited their existing banking experience and proposed new user experience improvements throughout the banking journey.