© 2024 Variate Labs, Inc
Though more than three-quarters of Americans prefer to bank via a mobile app or website, nearly half of consumers prioritize access to a branch when looking to open a checking account. In a highly competitive market, the world’s best banks are seeking to offer extraordinary in-person and online experiences that foster lasting relationships with new and existing customers.
Our expertise lies in crafting seamless digital and physical customer experiences across touch points, and is anchored in a comprehensive approach to the customer journey. We apply a proven framework of research, experiments, and insights to achieve measurable results that enhance organization communication and optimizations for our banking partners.
To better share its story of building personal, emotional connections with customers, we partnered with Amerant Bank to reimagine its website. Starting with a fresh look, we created a personalized experience that showcases the bank’s expansive product offering and uses an ecommerce approach to helping customers discover and choose products that meet their needs. The fully responsive site features simple navigation and wayfinding to help customers easily find what they’re looking for.
Increased website engagement rate for Amerant Bank
We mapped the existing Sparkasse banking experience and strategized user experience improvements throughout the customer journey.
Our team is always ready to explore new challenges, co-create innovative solutions, and embark on our clients' unique journeys. If you're ready to transform your customer experience, come craft your success with us.