Industry

Products

Integrating the digital and physical worlds.

Stanley Black and Decker customers using a power drill

Our Point of View

In an era where digital and physical worlds intertwine, consumers are faced with information overload and near-limitless options. We partner with ambitious companies to create innovative digital and physical product ecosystems that stand out in a crowded market.

 

Our proven design process encompasses the entire customer journey, aligning research, experiments, and insights with key performance indicators (KPIs). By employing rapid prototyping and thorough user research, we effectively meet market demands and address challenges, offering unique solutions to consumer problems. 

With a global reach impacting over nine hundred million people, our diverse innovations span AR/VR/XR, digitized environments, IoT devices, interactive infrastructures, media platforms, mobile technologies, video games, wearables, and web solutions.

KPI

Average response time per channel
Average revenue per user 
Content engagement 
Customer lifetime value 
Customer retention rate 
Funnel optimization 
Market share 
Online reputation and ratings 
Personalization engagement 
Sales conversion rate 
Search ranking 

User satisfaction

Expertise

Accessibility design (WCAG 2.2) 
Brand ecosystems 
Content strategy 
Design/development handoff 
Design systems 
Human machine interface 
Industrial design
Native mobile apps 
Offers and pricing engines 
Omnichannel design 
Product roadmaps 
Rapid prototyping
Responsive design  
Search optimization
Systematized CRM and personalization
Upsell
User journey experience design
User research
Vision concepts

Helmerich & Payne

HP_6

Making it easier to get the job done

We partnered with H&P leadership to create a mobile logistics management platform that would make it easy for employees across roles to collaborate and get their work done.

In order to deliver a product that addressed the unique problems of the end-user, we established an ongoing employee feedback program that involved visiting different rigs, meeting with employees, observing work on the existing system, and getting real-time feedback throughout the design process. 

4

Product Redesigns

Foundational product redesigns for H&P


Marriott International

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Enabling guests to unlock their room with their phone

With more than 1.5 million rooms in 86 countries, designing a Mobile Key solution that would work for all of Marriott’s 7,000+ hotels was a unique challenge. We collaborated with the Global Operations team to give guests instant access to their room and their hotel’s lobby, fitness center, pool, parking, and other spaces—all with their mobile device (including Apple Watch) and without ever stopping at the front desk. 

4.9

Mobile App Rating

546K Reviews for the new Marriott Mobile app


BMW Designwork

a BMW concept car
the interior of a BMW concept car
a car dashboard for a BMW
additional dashboard concepts for a BMW
navigation concepts for a BMW

Vision concept and working prototype for future-forward car

The culmination of an eight-year collaboration with the BMW Designworks team, we created an in-car vision concept for a connected, battery-powered city vehicle. We collaborated with a third party to design and deploy an integrated, working automotive prototype, which was used to shape the experience of multiple vehicles including Drive 2.0, Connected Drive, and the i3 and i8 models.


Stanley Black & Decker

Stanley Black and Decker logo on neutral background

Creating an ecosystem of smart tools

Stanley Black and Decker’s ecosystem of products offers next-level features like digital levels, laser measuring, angle guidance, and auto-stop capabilities based on depth or torque. We worked with the industrial design and user interface teams for their premium DeWalt brand to prototype various Human-Machine Interface (HMI) models for rigorous user testing. The winning physical control designs were combined with our user interface design to bring unmatched ease and one-handed control to their flagship drill and other power tools in their ecosystem.


Stanley Black & Decker

Stanley Black and Decker logo on neutral background

Connecting management software and hardware in the field

We partnered with Stanley Black & Decker’s Outdoor team to digitize their commercial DeWalt mower fleets and integrate hardware tracking into new management software. Our team designed and prototyped the desktop/tablet UI for regional and fleet managers and the associated display for mower drivers in the field. With the fleet manager software, commercial teams can track battery levels, see the real-time operational status, understand repair needs, minimize equipment downtime, avoid weather events, and even catch little issues before they become expensive problems.


Impactful Partnerships


They really took the time to understand my needs and provide a personalized solution that surpassed my expectations. They truly care about their clients and their work, which is evident in their meticulous attention to detail.

Dre Nitze

Head Of User Experience, Digital Products & Strategic Innovation

Stanley Black & Decker


Join Us on this Journey

Our team is always ready to explore new challenges, co-create innovative solutions, and embark on our clients' unique journeys. If you're ready to transform your customer experience, come craft your success with us.