Bringing the digital and physical worlds together.

Stanley Black and Decker customers using a power drill

Our Point of View

Our digital and physical worlds are more blended than ever, and people are looking for products that better their lives, save time and money, and enable them to escape the everyday. For most, these products are an investment, so long-term value is key in purchase decisions. 

Companies competing in this space need products and services that endure. At Variate, we’re experts in creating and innovating complex product ecosystems on and off the screen. Our approach includes creating a holistic customer journey to ensure alignment between research, experiments, insights, and success against KPIs and solving problems using rapid prototyping and user research.

Our team has delivered cutting-edge solutions that have impacted more than nine hundred million people worldwide including AR/VR/XR; digitized environments; IoT devices; interactive buildings, TVs, and walls; media platforms; mobile devices; video games; wearables; and websites. 

a computer generated shape


Average response time per channel
Average revenue per user 
Content engagement 
Customer lifetime value 
Customer retention rate 
Funnel optimization 
Market share 
Online reputation and ratings 
Personalization engagement 
Sales conversion rate 
Search ranking 
User satisfaction


Accessibility design (WCAG 2.2) 
Brand ecosystems 
Content strategy 
Design/development handoff 
Design systems 
Human machine interface 
Industrial design
Native mobile apps 
Offers and pricing engines 
Omnichannel design 
Product roadmaps 
Rapid prototyping
Responsive design  
Search optimization
Systematized CRM and personalization
User journey experience design
User research
Vision concepts

Partnerships with Results

They really took the time to understand my needs and provide a personalized solution that surpassed my expectations. They truly care about their clients and their work, which is evident in their meticulous attention to detail.

Dre Nitze

Head Of User Experience, Digital Products & Strategic Innovation

Stanley Black & Decker

BMW Designworks

Vision concept and working prototype for future-forward car

The culmination of an eight-year collaboration with the BMW Designworks team, we created an in-car vision concept for a connected, battery-powered city vehicle. We collaborated with a third party to design and deploy an integrated, working automotive prototype, which was used to shape the experience of multiple vehicles including Drive 2.0, Connected Drive, and the i3 and i8 models.

a BMW concept car
the interior of a BMW concept car
a car dashboard for a BMW
additional dashboard concepts for a BMW
navigation concepts for a BMW

Stanley Black & Decker

Creating an ecosystem of smart tools

Stanley Black and Decker’s ecosystem of products offers next-level features like digital levels, laser measuring, angle guidance, and auto-stop capabilities based on depth or torque. We worked with the industrial design and user interface teams for their premium DeWalt brand to prototype various Human-Machine Interface (HMI) models for rigorous user testing. The winning physical control designs were combined with our user interface design to bring unmatched ease and one-handed control to their flagship drill and other power tools in their ecosystem

Stanley Black and Decker logo on neutral background

Stanley Black & Decker

Connecting management software and hardware in the field

We worked with Stanley Black & Decker’s Outdoor team to digitize their commercial DeWalt mower fleets and integrate hardware tracking into new management software. Our team designed and prototyped the desktop/tablet UI for regional and fleet managers and the associated display for mower drivers in the field. With the fleet manager software, commercial teams can track battery levels, see the real-time operational status, understand repair needs, minimize equipment downtime, avoid weather events, and even catch little issues before they become expensive problems.

Stanley Black and Decker logo on neutral background

Marriott International

Enabling guests to unlock their room with their phone

With more than 1.5 million rooms in 86 countries, designing a Mobile Key solution that would work for all of Marriott’s 7,000+ hotels was a fun challenge. We collaborated with the Global Operations team to give guests instant access to their room and their hotel’s lobby, fitness center, pool, parking, and other spaces—all with their mobile device (including Apple Watch) and without ever stopping at the front desk. 


Case Studies


Helmerich & Payne

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