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© 2024 Variate Labs, Inc

Industry

Banking

Transforming complex financial information into accessible, inspiring experiences.

happy Amerant Bank customers

Our Point of View

Though more than three-quarters of Americans prefer to bank via a mobile app or website, nearly half of consumers prioritize access to a branch when looking to open a checking account. In a highly competitive market, the world’s best banks are seeking to offer extraordinary in-person and online experiences that foster lasting relationships with new and existing customers. 


Our expertise lies in crafting seamless digital and physical customer experiences across touch points, and is anchored in a comprehensive approach to the customer journey. We apply a proven framework of research, experiments, and insights to achieve measurable results that enhance organization communication and optimizations for our banking partners.

KPIs

Average revenue per user 
Content engagement 
Customer lifetime value 
Customer retention rate 
Funnel optimization 
Online reputation and ratings
Personalization engagement 
Sales conversion rate 
Search ranking 
User satisfaction 

Expertise

Accessibility design (WCAG 2.2) 
Brand ecosystems 
Content strategy 
Design/development handoff 
Design systems 
Native mobile apps 
Offers and pricing engines 
Omnichannel design 
Product roadmaps 
Rapid prototyping
Responsive design  
Retail space 
Search landing experiences 
Search optimization
Service design 
Systematized CRM and personalization
Upsell
User journey experience design
User research
Vision concepts  

Amerant

a web responsive website for Amerant Bank
product comparison UI for Amerant Bank
financial education center for Amerant Bank
private client UI for Amerant Bank
the design system for Amerant Bank

Inspire customers with a more personal banking experience

To better share its story of building personal, emotional connections with customers, we partnered with Amerant Bank to reimagine its website. Starting with a fresh look, we created a personalized experience that showcases the bank’s expansive product offering and uses an ecommerce approach to helping customers discover and choose products that meet their needs. The fully responsive site features simple navigation and wayfinding to help customers easily find what they’re looking for.

View Success Story
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Increased Engagement

Increased website engagement rate for Amerant Bank

Sparkasse

Sparkasse logo on a neutral background

Making online banking easier

We mapped the existing Sparkasse banking experience and strategized user experience improvements throughout the customer journey. 

Impactful Partnerships

Join Us on this Journey

Our team is always ready to explore new challenges, co-create innovative solutions, and embark on our clients' unique journeys. If you're ready to transform your customer experience, come craft your success with us.