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© 2024 Variate Labs, Inc

Industry

Retail & Ecommerce

Connecting with customers online and in person. 

a Music & Arts customer playing the guitar

Our Point of View

In a crowded market, ambitious companies strive to differentiate themselves and stand out as the preferred choice. The most successful retailers are those who carefully map their customers' unique journeys to design extraordinary experiences at every touchpoint, attracting new customers and earning the loyalty of existing customers. 

 

With a proven framework and process, we collaborate with our partners to deliver expert insights and tailored solutions that drive real, measurable results.

KPIs

Average order value 
Average revenue per user 
Average review rating
Cart abandonment rate 
Content engagement 
Customer lifetime value 
Customer retention rate 
Employee satisfaction and engagement
Funnel optimization 
Loyalty program subscribers 
Online reputation and ratings 
Personalization engagement 
Sales conversion rate 
Search ranking 
User satisfaction

Expertise

Accessibility design (WCAG 2.2) 
Brand ecosystems
Content strategy 
Design systems 
Experiences design/development handoff 
Loyalty programs 
Native mobile apps
Offer and pricing engines 
Omnichannel design  
Product roadmaps
Retail space
Rapid prototyping
Responsive design
Search landing 
Search optimization 
Service design 
Shopper journey experience design 
Systematized CRM and personalization
Upsell
User research 
Vision concepts 

Macy's

a rule builder for Macy's return policies
a dashboard for Macy's return policies
a workflow for a Macy's call center employee
a suite of products for Macy's call center employees

Uniting the in-store and online experiences

We collaborated with Macy’s to meet increasing demand for online apparel, accessories, and home goods purchases. Our partnership resulted in the design and production of 10+ digital products that unified the Macy’s and Bloomingdale’s app experiences; enhanced call center software; established safe ways for shoppers to collect online purchases in person; and created a new way for colleagues to manage team wedding and baby registries. Our holistic design approach allowed us to orchestrate components across platforms, brands, and teams to deliver an extraordinary user experience.

View Success Story
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Interviews Conducted

Customer and associate interviews used to guide the design process

Music & Arts

a web responsive website for Music and Arts
category detail pages for Music and Arts
mobile UIs for Music and Arts' educator portal
a search experience for Music and Arts
responsive product detail pages for Music and Arts
Music and Arts educator portal and landing page
buyer guides for Music and Arts
schedule repairs experience for Music and Arts
Rentals pages for Music and Arts
Music and Arts homepage designs
Category page hero images for Music and Arts
a design system for Music and Arts

Creating a new brand experience for all digital services

Music & Arts sought to better serve musicians by consolidating their vast offerings into one extraordinary digital experience . The new, responsive website allows shoppers to explore the massive inventory of instruments and accessories, book online and in-person lessons, quickly set up rentals for school music programs, and locate a nearby store for repairs.

View Success Story

Target

Target logo on a neutral background

Helping shoppers make informed decisions

We partnered with Target to reimagine the in-store experience for video game customers. The collaboration resulted in intuitive, touch technology that allows shoppers to discover more about individual games and make informed purchase decisions.

Impactful Partnerships

What Partners Say

"Variate's strategy led to key customer breakthroughs and more revenue... a pleasure to collaborate with across our leadership team."

Music & Arts Logo

Lara Pierre

"I worked with Variate on multiple projects over the last six years. The Variate team consistently delivers thoughtful solutions and especially shines when designing complex projects and new systems to align the overall experience."

Macys_Logo01

Mariana Cavalcanti

Join Us on this Journey

Our team is always ready to explore new challenges, co-create innovative solutions, and embark on our clients' unique journeys. If you're ready to transform your customer experience, come craft your success with us.