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© 2024 Variate Labs, Inc

How we can help

Launch new and updated products faster.

Accelerate your growth and revenue by releasing quality updates more often.

your design system at the intersection of products, process, and people

Overview

Work with us if you want to:

 

  • Deliver new customer updates more often
  • Maximize your results
  • Establish and execute your ideal customer delivery process

 

Since we started in 2009, we've worked side-by-side with dozens of companies and enterprises to understand and refine their design delivery process. Our work focuses on helping you improve three critical areas to maximize your customer impact:

Products & Experiences

Products are how customers experience your brand, and it’s important for them to have a consistent experience throughout their journey. We help create this consistency by establishing guidelines and workflows that enable development teams to execute high-quality results faster.

mobile and desktop UIs for Marriott International

People

Your team is the lifeline of your organization, and it’s important to utilize the strengths of each individual. We’re an intentionally small, hyper-effective team that can scale up or down as needed and advise you on how to structure your teams to maximize results.

the Variate team problem solving

Process and Technologies

We help you utilize business frameworks, new workflows, and technologies to improve your implementation process. We’re experienced in agile, SAFe agile, Google design sprints, design thinking methodology, and other frameworks that can help streamline your processes.

an infinity loop diagram of how design and development work together

“We blend in by design, working directly with your teams to offer a new perspective on your organization.”

Miles Kemp

CEO and Head of Design

How do we do it?

Products and Experiences

  • Create pixel-perfect designs for delivery
  • Create your new design system and design libraries
  • Align development teams around a shared design system
  • Perform ongoing design QA as features are developed
  • Ensure ADA accessibility compliance across all touchpoints
  • Create product and copywriting guidelines to create consistency

People

  • Evaluate your existing teams and fill in the gaps
  • Upskill individual team members
  • Clarify roles and responsibilities
  • Create a new company culture that attracts talent

Process and Technologies

  • Create an ongoing customer feedback engine to prioritize product improvements
  • Evaluate your internal design and development tools
  • Evaluate your strategy, design, and delivery workflows
  • Make process recommendations across your organization
  • Create guidelines to elevate standards across the company
  • Prioritize feature implementation and plan rollouts

Impact

11
+

enterprise design systems created for different partners

4
X

faster deployment for Ellucian in 2 years

1
M+

Marriott employees across 30 brands trained using the new learning platform in 1 year

31

brands incorporated into one unified design system for Marriott

12
+

brands incorporated into one unified design system for Team Velocity

1

new design system for Carnival Cruise Line

2018

Marriott International among World’s Most Innovative Companies for design (Fast Company)

2017

Marriott International among World’s Most Innovative Companies for travel (Fast Company)

What Partners Say

"Variate consistently delivered high-impact solutions, excelling in complex projects and harmonizing the overall experience."

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Mariana Cavalcanti

"I’ve worked with much larger agency partners and this was by far the BEST experience yet. I can’t say enough good things about this team."

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Jessica Dewing

"They exceeded expectations with a personalized solution and meticulous attention to detail, showing genuine care."

Dre Nitze

"Variate's strategy led to key customer breakthroughs and more revenue... a pleasure to collaborate with across our leadership team."

Lara Pierre

Join Us on this Journey

Our team is always ready to explore new challenges, co-create innovative solutions, and embark on our clients' unique journeys. If you're ready to transform your customer experience, come craft your success with us.